Style: Light lager
Brewing location: Colorado, USA
Originating country: USA
Alcohol by Volume: 4.2%
Ingredients: water, yeast, barley, grains and hops
Format tested: 12 oz. can Los Angeles, CA
Beeradvocate rating: 4/100
Ratebeer rating: n/a/100
Test kit: E-Z Gluten
Miscellaneous
- Brewed by the Coors Brewing Company since 1989.
- The "Light" and "Ice" versions of the beer are far more prevalent and readily available for retail across the United States.
- In promotion of Keystone Light, Coors Brewing Company has created a fictitious character named Keith Stone. Keith Stone has appeared in numerous television spots promoting Keystone Light, where he dials a phone with beef jerky. The advertisements involving Keith Stone have inspired many customers to make spoof advertisements for distribution on the Internet.
- In 2011, Coors Brewing Company, in promotion of its product Keystone Light, re-engineered its 30-pack cases to allow its purchasers to play a modified game of Cornhole, a popular Lawn game. The brewer rebranded its boxes to promote the game of "Canhole".
Test result
Very High Positive at 20 parts per million (ppm), meaning it more than 20 ppm. Though standards vary from country to country, according to the FDA, "In order to use the term 'gluten free' on its label a food must meet all the requirements of the definition, including that the food must contain less than 20 ppm gluten." It is said that products with a gluten content below 20 ppm are suitable for people with celiac disease.
My experience drinking Keystone Light
Of all the mass-produced US lagers this my favorite. Keystone Light is brewed by Coors and is supposed to be the poorer relation to Coors Light. Seriously? Like Coors Light is top notch beer! In my opinion it is the other way around. Coors Light is under 10 ppm so it's a big shame Keystone Light isn't at least under 20 ppm.
I am not sure where I fall in the gluten tolerance spectrum; I am gluten intolerant but not celiac. I definitely know what it feels like to be “glutened” i.e. gluten exposure, but I have not deliberately pushed my gluten consumption limits with any food or beer. I consumed this 12oz can in 30 minutes and felt no gluten effects.
